AdTech Daily

The latest in advertising technology

  1. The Apple Bites Back

    Apple's iOS 27 is blocking a range of programmatic platforms from collecting data or serving ads on Safari, a significant shift that underscores its growing control over the ad tech industry.

    Oct 9, 2026AdExchanger TBSThe Big Story podcastApple ATTiOS 27 advertisingiOS 27 block listiOS 27 TTDjames hercher

  2. Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data

    Nestlé México faces challenges by owning over 70 brands, requiring a sophisticated understanding of customer experiences across diverse products. By partnering with Treasure AI, the company aims to leverage data more effectively, enhancing customer engagement and targeting.

    Oct 9, 2026ad personalizationAIaudience engagementaudience targetingElsa VencesLa LecheraNestléNestlé Mexico

  3. Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data

    Most CPG marketers would walk over hot coals to have a presence in 90% of households nationwide. But for Nestlé México, popularity comes with its own set of challenges. The company owns over 70 brands, which complicates understanding customer experiences across its product range.

    Oct 9, 2026ad personalizationAIaudience engagementaudience targetingElsa VencesLa LecheraNestleNestle Mexico

  4. Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll

    Xbox unveils a new TV and film division called XP and seeks monetization through advertising, while Meta tests a subscription bundle that restricts external links for non-subscribers.

    Oct 9, 2026XboxMetaadvertisingmediagamingsubscription model

  5. TeqBlaze Expands TeqMate AI into a Cross-Platform Automation Ecosystem for Ad Tech Teams

    TeqBlaze expands its TeqMate AI ecosystem to integrate with various ad tech tools, enabling automation of workflows for AdOps, RevOps, and business development teams.

    Oct 9, 2026Ad TechAIbusiness growthDSPSSP

  6. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

    New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

    Oct 9, 2026Social CommerceAIChristmas ShoppingUK RetailSearch Intelligence

  7. The Stack: Media Consolidation Moves

    This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishers’ content.

    Oct 9, 2026MediaTechnologyAIConsolidationRegulation

  8. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

    Amidst Advertising Week New York, the programmatic ecosystem buzzes as Apple's iOS 27 update blocks numerous data vendors unconditionally, prompting urgent adaptations in the ad tech sector.

    Oct 8, 2026Advertising IDsapplethe trade deskiOS 27LiveRampPermutiveUID2Audigent

  9. How Does Agentic Buying Work In CTV?

    Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

    Oct 8, 2026agentic advertisingCTVdigital marketingad buyingInterMediaVibeOlyzonMCP

  10. How Does Agentic Buying Work In CTV?

    Agentic AI is revolutionizing ad buying in connected TV (CTV), offering a streamlined approach that reduces mess-ups and enhances decision-making capabilities for campaign managers.

    Oct 8, 2026Agentic AIConnected TVAd BuyingDigital MarketingPerformance-Based Advertising